One of my goals with Ampersand Creative is to be as transparent about my processes as possible. I believe transparency is freeing and valuable for all parties involved. As a result, I’d love to dive into the design process behind the blog in an effort to share why and how even DIY designers can benefit from hiring out as well as to outline what to expect while working with a designer.
As a bit of a disclaimer, it’s important to look at where I was coming from: my design and branding goals, my budget, and my level of control before explaining my experience with a petite brand and graphic designer.
Over the last three years, I have largely considered myself a DIY designer, teaching myself basic HTML, tweaking templates and themes as necessary, and mocking up graphics in PicMonkey and Pixlr. And you know what? I wasn’t half bad. Every few months, I scratched the itch to redesign and it was fulfilling. (You can view my last DIY redesign here where I recap my designs from the beginning on The Modern Austen. Prepare yourself.) Admittedly, a large part of this desire was born out of a need for control. I did not think a designer could capture and deliver what I was hoping for at the price I was willing to pay; additionally, I wanted the ability to make changes on the fly on my own.
Even so, I was limited. Even if I had the time to take a Photoshop or Illustrator course (I didn’t.), I didn’t want to spend the money and I didn’t really have the mental bandwidth to dedicate myself to learning the craft. Something I learned during my rebranding process and transition from The Modern Austen was that I couldn’t and can’t do everything. I had to pick and choose what I wanted to focus on instead of spreading myself too thin.
Ultimately, I had to learn to put my trust in faith in someone else to take the ideas in my head and translate it into a beautiful and easy-to-navigate design–all within a reasonable budget. Now that I am on the other side of this process, I realize I shouldn’t have worried at all.
Sam from Sam Bell Creative was an absolute dream to work with. Though my experiences working with a designer are unique to Sam, I hope that sharing the process might be of use to you as you make choices about your own blog design moving forward.
Disclaimer: I am sharing my personal experiences with Sam Bell Creative of my own volition. I was not asked to provide a review of any kind in exchange for any services. I paid for my designs and am sharing because I had such a pleasant experience and would highly recommend Sam to anyone!