Relying solely on the brilliance of your written content to motivate your readers to share your post and engage with you is unfortunately not doing you any favors. Each of your blog posts should include a variety of “add-ins” or features that will enhance your content, provide numerous opportunities for your audience to share and interact, and increase the longevity and reach of your post. The idea is make it as easy as possible for your readers to take action as a result of reading your post! Ideally, the action they take will be to share how awesome you are with their friends! ;)
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Disclaimer: Including a variety of these add-ins in your posts will majorly enhance your content, but this is not an invitation nor is it a recommendation to include them ALL in one post! Not only will it take you about 100 hours to publish each post, but your audience will be extremely overwhelmed!
Read on for tips on how to choose which add-ins to use for your blog posts. >>>
Add-Ins to Make it Easy to Share and Follow
1 | Add a pinnable image
Pinterest is the #1 traffic referral social media platform. Regardless if you are an avid user or not (like yours truly), make it easy for your readers to “pin” your content to their own boards with a pinnable image. Hello, free marketing?! Pinnable images are generally long, vertical images that feature your content without “giving everything away.”
Here are some examples of some truly exceptional pinnable images. (Click each image to pin and enjoy later!)
You can find more examples of killer pinnable images on The Common Great’s Group Boards!
2 | Include “Pin Later” links
You may have noticed in the previous point that if you click on each example, I’ve already queued up a pin, making it easier than ever for readers to add your beautiful pinnable image to their boards. As Buffer suggests in their Pinterest Marketing Tips, the idea is to give readers the opportunity to come back to your content and reengage with it, as long-form content can be overwhelming to take in at first glance, even if it is packed with great information.
Need to take a break? Click to Pin this Post to read the rest later!
3 | Embed a Pinterest Board, Instagram Post, Facebook Post, or Tweet
To further illustrate a point, to share some behind-the-scenes action, or to encourage your readers to engage with you on those other platforms, embed some of your recent social media posts into your blog post.
Allow me to provide some examples:
You don’t have to be on every platform online. I’m talking about Why I Don’t Have a Facebook Page: http://t.co/t2JFUWlKGN
— Kayla Hollatz (@kayla_hollatz) July 2, 2015
Instructions for How to Embed a Social Post On Your Blog Post:
Pinterest Profile and Boards:
You can grab the code for your Pinterest profile or boards by visiting either your profile or the specific board on your profile, clicking the ellipses on the top right of your board, and selecting “Make a widget.” Copy and paste the code into your HTML editor.
Visit Instagram.com and sign in. Then, click on the post you’d like to embed. In the pop up, click on the ellipses on the bottom right and copy the code. Paste it into your HTML editor.
Scroll to the post you wish to embed, click on the arrow on the top right of the post, and select “See More Options.” Then select, embed post. Copy and paste the code into your HTML editor.
Scroll to the tweet you wish to embed. Click on the ellipses underneath the post and select “Embed Tweet.” Copy and paste the code into your HTML editor.
4 | Insert a Click to Tweet link
It’s easy to tweet something if all it takes is a click of a button! Now you can craft the exact messaging you’d like your readers to share on Twitter. You’ve likely noticed those clever “Click to Tweet” boxes cropping up here and there that give you the option to tweet out a particularly share-worthy statement. ClicktoTweet.com generates links that you can use as hyperlinks within your content or you can download the Click to Tweet plugin to generate them right in your WordPress editor. You can even edit the CSS so that it’s branded to your website, like Elembee has done so expertly!
Great uses for Click to Tweet:
- To recap long-form content
- To emphasize a strong statement
- To provide readers with a call-to-action they can share with their followers
- To promote your products or services (perhaps with a quote or testimonial)
5 | Provide social sharing buttons for each post
If you’re savvy, you can create your own custom social buttons, but for the rest of us, downloading a social share plugin like Jetpack, Shareaholic, or Naked Social Share will help you create buttons that appear on each post. Don’t forget to add a Pinterest pin-it button to those fabulous pinnable images; you can do this easily by downloading the jQuery Pin It Button for Images.