I’ve been putting off writing this report for a number of reasons:
- Without even looking at my analytics, I knew June was a not-so-good month for me. Emotionally, I had a lot of other things on my plate so the blog took the back burner.
- After looking at my analytics, I’m a bit embarrassed. These reports are “supposed to” show growth, but last month was…well, less than ideal.
- Admittedly, I don’t have much to offer in the way of takeaways.
I’m still writing this report because:
- Life happens. Priorities take over. Transparency means being honest and straight-forward regardless of these things.
- Not every month will show growth. And that’s okay. I hope that by the time I reach the end of this post that we both have learned something anyway.
- Maybe this month is about me learning, not just sharing what I know to be true. Humility and vulnerability sure do provide their teachable moments.
It has been so AWESOME and encouraging reading the income and traffic reports of other newly formed blogs, like Painted Summers, Boho Berry, and Studio Storyville. These ladies are being brave and sharing their stats and goals from day one. Together, we are sharing the growth process to illustrate that growing your traffic and even making an income from your blog is indeed possible for anyone and everyone. We also aim to show you that it takes time, a whole lot of work and, as this report is about to outline, some missteps along the way. It’s fun to see everyone’s unique twist on the report; even though we’re all relatively new, we each have our own challenges and things to celebrate. Because of these ladies, I feel empowered to continue on sharing my journey.
Things to Consider:
- I very clearly was not on my game in June. Two very big life changes occurred within the same week and a half and I struggled to stay afloat, much less keep content going. I also was just not feeling the blog. Not only was it on the emotional back burner, but I consistently found myself in the comparison trap and feeling like I had nothing new or unique to say. Thanks to a brainstorming session with Kristin and some motivational #createlounge chats, this has since passed. Woohoo!
- I took a week long vacation at the end of June, during which I didn’t really do a whole lot of promotion or socializing. Unless, of course, you count my overgramming on IG ;)
- I had four posts during the month of June: two were What I’m Working On episodes, one was a product review, and one was May’s Income + Traffic Report. Therefore, I really did not deliver any sort of long-form content with actionable takeaways or information. Can you see why I was struggling to find my confidence?
June 2015 Income + Traffic Report
Pageviews: 1,949 (-2,515)
Unique Visitors: 1,058 (-1,565)
Bounce Rate: 79.71% (+2%)
Time on Site: 1:19 (-:05)
Highest Traffic Day: Monday, June 1st
Top 3 Posts:
Social Media + Email Stats
Thoughts on Traffic:
Gulp. Not going to lie, seeing these numbers compared to the 4,000+ pageviews from last month is really discouraging. I know there’s not really any good external reason or someone on whom I can place blame other than myself. And frankly, I really don’t blame myself because I really needed a break.
One of the recent topics we’ve covered in #createlounge is about rest in the creative process. You can find a recap of our chat here, but something I think all creatives and bloggers can relate on is the idea of burn out and needing to take a step back sometimes in order to recharge and then return with fervor.
A1: Just like with exercise, you need rest in order to allow growth to happen. Give your brain time to generate ideas! #createlounge
— Marissa Burdett (@MarissaBurdett) July 2, 2015
As June so clearly demonstrates, operating on fumes isn’t going to do anyone a favor. Taking care of yourself should always be of the utmost priority because you can only generate your best work when you’re being kind to yourself. I am fortunate that I’ve had the opportunity to step back and focus on me for a while and pleased to share that July has proved to be a lot better already.[Tweet “Operating on fumes isn’t doing anyone a favor. When you’re doing well, so is your work.”]
Income Investment Report
Nothing new to report here, except that my YouTube channel has been accepted for monetization. That was a pretty cool surprise. (They just notified me that my videos qualified for monetization.) No earnings there yet and I don’t expect to earn more than a few cents from that, but it’s a nice perk nonetheless.
My expenses are identical to last month’s with repeating subscriptions:
Buffer Awesome Plan – $10
Mailchimp Paid Plan – $10
Total Investment for June: -$20
Total Investment Overall: -348.61
I know this number seems to be growing quite a bit. But again, I don’t regret investing in any of my design services, nor do I regret these small business investments. Mariah Coz from Femtrepreneur wrote a fantastic post on microinvestments for your business that bring a great ROI and I believe I am doing just that–in fact, these two made her list! (By the way, Mariah is so much fun to follow on Periscope! @mariahcoz)
Something I’m realizing more and more is that affiliate links really aren’t going to generate much return. As Melyssa outlines, making money as a blogger has changed. Instead of generating a solid income from advertisements, affiliate links, and sponsorships, the tide has shifted to products and services. More time-consuming and hard work? Yes. More return? Oh yes.
Goals for July
One of the things I’ve loved from reading other traffic reports is that many of them focus on setting goals for the next month. I’ve haphazardly done so in my previous reports, but I’d like to be more intentional about that moving forward. While July is already, like, halfway over already, I’d still like to set some realistic goals for myself!
- Crack down and actually set up an autoresponder with a fabulous opt-in (Spoiler alert: This is already DUNZO! You can find out what that opt-in surprise is by signing up here).
- Gain at least 15 new email subscribers
- Publish at least 3 long-form blog posts loaded with useful information and takeaways
- Collaborate with at least one other blogger (I have something pretty fun in the works hopefully for the end of the month!)
- Make sure I get ahead since I’ll be out of town on a mission trip for a week AND celebrating my birthday upon my return (woohoo, hello 25!)
I’ve learned that things don’t always go according to plan. Life likes to throw curveballs and take you for joyrides while you’re blindfolded. But what matters is how you respond. I’m choosing to see this month as a small glimpse of a much larger picture. And I’m responding with grace for myself and excitement for what lies ahead. Maybe you had a “bad” month, too. Hey, it’s okay. The important thing is that you’re still here and you’re still valuable and you’re still making a difference.
Here’s to a better month. July is the best month of year, after all. (Amirite, ruby red ladies?)