I’m feeling extra proud for getting this report done before August is halfway over, unlike last month ;) I’m also feeling quite pleased because July was all-around a much better month than June, especially in my blogging realm. Sharing these income and traffic reports has been eye-opening, humbling, and rewarding, both for me and for many other bloggers who have decided to share their own journeys after seeing that it’s more than okay to start from the beginning. In fact, showing your growth and progress (and missteps) from the beginning is way more beneficial than starting at your “middle.” Because the truth is, even those six-income earners started exactly where you are. And it’s a beautiful place to be.
Thinking about starting your own income + traffic report? Check out these awesome reports from “newer” bloggers for even more inspiration:
- Allison from Painted Summers has a great feature in her traffic reports called Monthly Reflections
- Chloe from Chloe Social gives herself some specific goals to strive for and is also super honest with how she measured up each month
On to the report!
Things to Consider:
- Even though I published the same number of posts as last month, I was able to produce higher-quality, more varied, long-form content this time around and was much happier with myself and with my results.
- I went on a mission trip for one week where I was almost completely unplugged. This meant I went a week without any blog posts and I didn’t really have many things scheduled on social media in advance due to time constraints.
- I was very active in Twitterchats towards the end of the month.
July 2015 Income + Traffic Report
Pageviews: 2,894 (+945)
Unique Visitors: 1,691 (+633)
Bounce Rate: 75.94% (-4.22%)
Time on Site: 1:22 (+:03)
Highest Traffic Day: Thursday, July 2nd
Top 3 Posts:
Social Media + Email Stats
Thoughts on Traffic:
I am encouraged by these numbers. Even though some fall short compared to May’s traffic, they are still miles above June. I credit this leap with my varied, long-form actionable content and my newfound motivation and dedication to the blog once I escaped my blog funk. In particular, my Twitter and Instagram growth are really cool to see.
I believe my Twitter followers increased because I participated in a chat I hadn’t attended in a long time, #bufferchat, and because I was fairly new and active throughout the chat, I was able to engage with a lot of people I hadn’t interacted with before. Combined with taking part in #createlounge as usual, I’m happy that I’ve gotten past the the 845 mark I had been stuck on for a while. The best part about this is that the majority of these new followers are indeed those I want to engage with and learn from and share my content with!
I have not really spent a lot of time focusing on building my Instagram followers in the past and I was lucky if I would get 1-3 new followers each month. In July, I made it a personal goal to just test out some little strategies to see if it would work. I was inspired by this Venus Trapped in Mars post that lists several Instagram hashtags that Sarah used to triple her likes on Instagram. I began to add a few more relevant hashtags from her list in my posts as well as in general “like” and comment on more Instagram posts. While I did notice a few new likes here and there, I was surprised to see that I had more followers than I expected. I just love Instagram so much and have been enjoying the engagement and the creative freedom it provides. (You can even check out my recent hashtag #fail!)
Is Your Traffic “Real?”
One thing I wanted to note was that I DID have some issues with spam referral traffic this past month. When checking out my referrals on Google Analytics, I saw that I was getting a decent amount of traffic from “floating-share-buttons.” I think I had seen this once or twice before, but never really looked into it. A quick Google search showed me that it was indeed from spam and a nasty one at that. I used this helpful and easy tutorial to filter it out from my results so that I could have more accurate data moving forward. It’s worth taking the extra five minutes to make sure your analytics are correct.
Nothing new to add here! Just my monthly Buffer and Mailchimp subscriptions, which, by the way, are worth the investment. I WAS going to just scrap this whole section all together until I started making an income, but then I figured I would give the specifics in light of transparency. What do you guys think? Is it useful to see these expenses, even though I haven’t made any income yet, or is it just discouraging or not important? I’d really appreciate the feedback!
Buffer Awesome Plan – $10
Mailchimp Paid Plan – $10
Total Investment for July: -$20
Total Investment Overall: -$368.41 (You can read where the majority of this number came from here.)
This number will, unfortunately, continue to rise in August as my hosting plan renews–a necessary evil :) Technically, I should also include my Skillcrush Web Designer course, but I am treating that separate from the blog, as it is more of a professional development investment, rather than a blog expense.
Update on Goals for July
- Crack down and actually set up an autoresponder with a fabulous opt-in DONE! Want to know what that fabulous opt-in is? Get on it.)
- Gain at least 15 new email subscribers DONE! I actually got 21 new subscribers, so woohoo!
- Publish at least 3 long-form blog posts loaded with useful information and takeaways DONE! This one was my favorite.
- Collaborate with at least one other blogger (I have something pretty fun in the works hopefully for the end of the month!) Sort of done. This is in the works and will be live in August!
- Make sure I get ahead since I’ll be out of town on a mission trip for a week AND celebrating my birthday upon my return. Not done, but it’s okay! Being unplugged for the week didn’t affect things all that much and I ended up posting on my birthday!
Goals for August
- Update my email opt-in to include more links to posts and some extra information
- Collaborate with other bloggers on at least two projects (Get ready–you’re going to love it!)
- Gain at least 50 new email subscribers
- Write at least two newsletters
There are about a thousand little things I want to work on, but I’ll keep the list at this so that it’s both challenging, but definitely achievable if I work hard.
If you’ve made it to the end of this post, congratulations! You get my undying gratitude and a gold star.
Now I want to know: How did you do in July? What are your goals for August? ‘Fess up!